I’m a man from Generation X, born in 1975. When I was 15, I bought my first cassette tape from a record store — Pet Shop Boys: Behaviour. That moment stayed with me.

Then came Y2K. The world expected an ending. Instead, my new beginning arrived. Chicane, Ferry Corsten, Tiësto, Paul van Dyk, Armin van Buuren — and many more — pulled me into another world. Every moment drew me deeper into dance music, and I never looked back.

I was an art director in advertising. Headphones on, trance in my ears, designing late into the night. Every night.

Now, I’m 52, and I’ve lived with electronic music every day of my life — at home, in the car, in clubs, and at festivals. Music has never been background noise for me. It’s been a constant presence, shaping how I move, think, and feel.

Our streetwear captures the euphoria, the anticipation, and the dopamine of sound. Minimal. Futuristic. Emotionally charged. This isn’t just clothing — it’s a reflection of passion, identity, and lifestyle.

Wear the music...Feel the dopamine

Get lost with us.

jimmylynn